← all case studies
Halcyon
Outsourced product team
Problem.
Founder wanted to focus on customers, not commits. No tech co-founder, no time to hire engineering.
Outcome.
Weekly production ships, design + build + launch. Founder ran sales, we ran the roadmap. 12K users in 6 months.
Halcyon's founder is a great salesperson with no tech co-founder. We became the product team.
For 26 weeks we've shipped on a weekly cadence. Design Monday, build Tuesday–Thursday, ship Friday. Founder reviews on the weekend, we triage Monday morning. Repeat.
The app went from 0 to 12,000 active users with 98.4% uptime. The founder closed 47 enterprise contracts in the same period.
This is what 'product team' looks like when the founder gets to focus on what they're great at.
Want a case study like this?
Same playbook. Different week. We pick 5 founders a month.
book a 15-min call →